Cross Cultural Communication

English as a Global Language – 7 Struggles and Solutions

English as a Global Language – 7 Struggles and Solutions

By: Nita Korsten and Kathy Czako

Once upon a time… Mrs. Snow, the CEO of an international company, led her quarterly sales meeting on the 46th floor of a giant glass and concrete skyscraper in a country far, far away. Her seven devoted staff members surrounded Mrs. Snow. They had gathered from various countries from all over the world. “This will be great”, Mrs. Snow thought. “All this knowledge and experience in one room!” Except something was wrong..

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