Business English

How Rakuten turned into a Global Giant - Language and Culture Lessons for Companies with a Common Business Language

How Rakuten turned into a Global Giant - Language and Culture Lessons for Companies with a Common Business Language

By: Nita Korsten

For years I have been intrigued by how language and culture influence each other. I often address this relationship with international teams, many of which strongly relate to this subject, particularly if their members are multilingual.  But what does it mean in business? How does language affect us, especially when the communication is between native and non-native speakers of a common business language? And ultimately: how can we use learning and development interventions to leverage the language and culture connection?

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English as a Global Language – 7 Struggles and Solutions

English as a Global Language – 7 Struggles and Solutions

By: Nita Korsten and Kathy Czako

Once upon a time… Mrs. Snow, the CEO of an international company, led her quarterly sales meeting on the 46th floor of a giant glass and concrete skyscraper in a country far, far away. Her seven devoted staff members surrounded Mrs. Snow. They had gathered from various countries from all over the world. “This will be great”, Mrs. Snow thought. “All this knowledge and experience in one room!” Except something was wrong..

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